A campaign for My Blue Thoughts, a website by Microsoft in collaboration with recording artist Lauv that focuses on mental health and building community for those who feel alone. This idea was meant to be printed on holographic paper to show both the negative and positive ways of seeing things.
Art Direction/Copy by Chris Giubilo
Holographic Mock Up
Takeaway 1
Takeaway 2
Takeaway 3
Takeaway Card
Landing Site
This work is solely created for educational purposes at the Savannah College of Art and Design and is by no means affiliated with MyBlueThoughts.